". People aren't going to be wearing masks and standing six feet apart for the rest of time. After all, unprecedented has over 30 synonyms. Ann-Christine Diaz Right now, it's the word we most want to pivot away from. Here are some examples. As the coronavirus pandemic continues into the 2020-2021 school year, teachers face unique and unprecedented challenges. As we come close to ending today's live coverage, here is a roundup of the main stories from around the world. People were saying “human” over and over at the Association of National Advertisers Masters of Marketing  virtual conference in October. Yet broadcast is “linear,” whatever that means. So we need B4H. Broadcast legend Marty Brennaman tells the story about referring to the Reds as “we” early in his tenure in Cincinnati. In an unprecedented public rebuke, ... inclusion and equity to become more than just buzzwords? One of the (many) negatives, though: My oldest son, a first grader, has developed the annoying habit of starting each sentence with "Yeah, but ..." every time my wife and I tell or ask him to do something. But if this pandemic keeps going, I may end up with a new most-hated saying. In what way is a subscription video service “over-the-top?” And what’s it over the top of? Clearly George Costanza was decades ahead of his time when he invented “The Human Fund” on "Seinfeld" in 1997, in the episode better known for his father inventing Festivus. And so, among the many other terrors of 2020, the torture of English language took new directions. rona. COVID-19. Most of us have been hearing this since at least preschool age. The point is "we" are not all on the same team in this pandemic. In these "unprecedented" times, the "new normal" has led to lots of overused words and phrases. This adjective showed up in countless ads and press releases this spring and summer. How to use unprecedented in a sentence. Amid 'unprecedented' hunger, advocates urge Congress to boost SNAP benefits in COVID-19 relief Food insecurity is disproportionally impacting children and people of color. But, in reality, the industry will find other ways to track people. But these phrases are meaningless when applied to all of society. As of March 24, 20,203, among 169 countries in the world, the total accumulative confirmed cases are 387,382, and the total number of death is 16,767 (Johns Hopkins University, 2020).This pandemic … New Covid-19-related words include 'Miley Cyrus' for coronavirus and 'sanny' for hand sanitizer. Widely hailed as heroes at the beginning of the … Read More → Word people and grammar nerds are "in this together" in hoping these words and phrases leave the lexicon when the pandemic is over. Are you a print subscriber? More than 1,200 Ohioans have died from complications caused by the novel coronavirus. "It is what it is" is the one I hate the most. As a journalist and the son of a (now retired) English teacher, I can't stand cliches, overused words and phrases that make no sense. In these unprecedented times, we humans are all in this together. Isn’t all TV “connected” somehow? 2020’s list of buzzwords comes at a troubled time and, not surprisingly, it is influenced by the COVID-19 crisis. Many states are experiencing long wait times due to the unprecedented … It may not. George Costanza was ahead of his time when he invented “The Human Fund” on Seinfeld in 1997. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. It would have seemed more sincere had the copy read: “We’re boosting our heroes’ pay 50% by cutting senior executive salaries and bonuses, because why should they make so much more than the front-line workers just for sitting home on Zoom meetings?”, Thousands of tweets, often presidential, get slapped with this label daily. The COVID-19 pandemic has brought unprecedented disruption and poses a threat to long-standing revenue streams. The 1918 flu pandemic killed 675,000 Americans, according to the Centers for Disease Control. ", What George Costanza taught me about leadership, 5 takeaways from the ANA’s ‘human’-obsessed virtual Masters of Marketing event, Big whoops: 6 most notable brand blunders of 2020, 12 smartest brand-celebrity pairings of 2020, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. “Time to put down the iPad,” my wife will say. Netflix often flows through the same cables as Comcast. It once went without saying that humans were what marketers were after. The COVID-19 pandemic is neither unprecedented, nor an unpredictable Black Swan event. In these "unprecedented" times, the "new normal" has led to lots of overused words and phrases. The final objective … As a new coronavirus creates a crisis unprecedented in our lifetimes, there’s also been upheaval in our language. It’s insulting, and honestly cuts to an issue that many people have with government officials: They don’t trust citizens to go live their lives responsibly and safely. And the pandemic has given marketers a new purpose, which is to turn perfectly respectable everyday words and phrases into confusing, meaningless or exploitative cliches. From retail to healthcare,  marketers called out front-line workers as heroes in pandemic ads, banners and signs. Let columnist Jason Williams know on email (jwilliams@enquirer.com) or Twitter (@jwilliamscincy), Your California Privacy Rights/Privacy Policy. It started a few weeks into this – and has been on repeat ever since. I understand individual families, companies and groups using the "we're in this together" and "we'll get through it" mantra. Or, worse, an Elmo-less future. One of the positives of the state-at-home order has been spending more time with my two sons. TMC News has compiled a list of terms that are important to understanding the COVID-19 pandemic.. We’re not alone in our efforts to define and differentiate. But it is what it is, I guess. That might last. The current death totals thankfully are nowhere close to that. It’s not really new (see "unprecedented" above), and it’s also not normal. Ann-Christine Diaz What about the man isolated in a nursing home and the single mom now stuck working from home and having to home school her children? I had a line in a recent column referring to "these unprecedented times." The top buzzwords of 2020 in China have been announced and, not surprisingly, many relate to Covid-19 and its impact on people. It conjures images of the Cookie Monster getting laid off from "Sesame Street" and led away clutching his last box of Oreos. 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